How to make you Email Marketing Spam Compliant
When sending commercial electronic messages it is crucial to ensure your email marketing is spam compliant. Manually managing this process can be very time consuming and risky, detracting on a businesses goal to have a quality and responsive email marketing strategy.
Using (FAXEM DIY EMAIL) businesses can be confident that they are sending permission based email marketing and focus on creating quality email marketing campaigns and growth of their email lists. There are a range of integrated system features which automate the Spam Act requirements to have Consent, Identification, and an option to Unsubscribe.
Features include:
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Confirmation & Double Opt in Functionality: Using the system web forms you can have pages on your website or newsletters which collect subscribers online, placing them directly into your account.
Each record is tagged with a time & date confirmation, with details recorded of how they were added e.g. via an online registration form.
Automatic response messages can also be set up, allowing Double Opt‐in emails to be sent to subscribers, providing a request for confirmation. Once this occurs they will be flagged in your online database as being a Double Opt‐in.
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Automatic Unsubscribe Functionality: All emails sent via (Faxem DIY Email) contain an unsubscribe link, allowing recipients of your email messages to be automatically unsubscribed. This will stop the unsubscribed contact of a particular database in receiving further information.
Unsubscribe pages can also be customised with your company’s branding and redirected to a confirmation page after unsubscribing is successful.
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Avoid Bulk Uploading Previous Unsubscribers: You can avoid re‐uploading previous unsubscribers into your email lists when using (Faxem DIY Email). The systems intelligent unsubscribe memory allows you to block previous unsubscribers when uploading new email lists into your online account.
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Global Unsubscribe: Search and unsubscribe particular contacts from within your account. Using the Manage Unsubscribers tool, there are options to remove email contacts from specific databases or all databases. Also search and download a excel history of all unsubscribe to cross reference with you offline data.
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Identification of Business: All emails sent require you to include your company details, including name, address and contact details. This ensures you are clearly indentifying your business to your email recipients and complying with requirements under the Spam Act.
For further information on system features or a free trial contact our office.
Ph: 1300 667 355
Email: info@permissionemail.com.au
